A lesson to be learned?

If ever there was a confirmation of the pre-eminence of the social networks over classic sporting events, the one provided by the GP Explorer is striking. The following day, the Japanese F1 Grand Prix attracted fewer viewers in France. The intrinsic value of a sporting event no longer has anything to do with its popular success. Online storytelling triumphs at all levels. The organiser and the main players of GP Explorer are professional content creators on YouTube, TikTok and/or Twitch who have very high numbers of views and subscribers. We should also mention the strong performance of the FFSA Academy, the technical provider of the operation, which supplied the F4 single-seaters for GP Explorer.

Like the Netflix series dedicated to F1, "Drive to Survive" aired since 2019, GP Explorer has made a significant contribution to attracting new spectators from the general public to motor sport. Apparently, there is no other way to achieve this goal at the moment. Which federation, which organiser, which promoter will dare to go down this road in the field of karting? This sport deserves such a boost at a time when initiatives to bring it back to its original accessibility are multiplying.

About KartCom

Kartcom is the communication department of the French company KSP Reportages.

A tool for large-scale communication!

In 2004, KSP Reportages was one of the first to offer the production of karting press releases to its customers. Numerous well-known players in the kart and automotive industry rely on KSP Reportages for the production and distribution of their press releases to a mailing list of more than 30,000 targeted and verified contacts worldwide.

Kartcom has recognised expertise and solid experience in the production of press kits and presentations, as well as brochures, advertising materials and collector books.

Launched in 2007, the Kartcom website quickly became an essential tool in the international karting world. Users to benefit from a unique database of drivers, circuits, competitions and much more, which can be consulted free of charge. Published on www.kartcom.com along with news photos by KSP Photo Agency, the articles from KSP Reportages provide simple and accessible communication elements contributing to social network feeds and websites, while benefiting from the archiving and development as well as the influence of Kartcom.