Invariably, a few questions, always the same ones, follow in the wake. "Why do we never hear about karting in the mainstream media? How much does the winner of a race or championship earn?" And the magic suddenly fades when it comes to talking about money. So, yes, karting can make you dream, but the reality is much harsher. Here again, it's a reflection of life.

For a long time now, federations and private organisers have been looking for low-cost, popular promotional series. Some very interesting formulas have seen the light of day, and some have even met with considerable success, but without ever establishing themselves as a truly effective gateway to karting competition. Today, inexpensive karting is not popular, either with enthusiasts or manufacturers. Unlike motorcycling, karting cannot rely on a mass industry to promote accessible series. The karting market retains an artisanal feel despite the emergence of several major manufacturers with an industrial approach.

Enthusiasts who are not wealthy currently prefer to have fun in leisure karting rather than take the plunge into low-cost competition karting (everything is relative). As a result, the competition base is struggling to expand, despite the fact that the sport has become highly professional. Indeed, top-level international competition is doing well, as demonstrated by the large field and the increase in the number of races in Europe. At the same time, regional competition is suffering and national competitions are sometimes encountering difficulties.

In the 21st century, we need to be able to offer competition series that are as affordable as leisure karting, i.e. categories that are totally reliable, require little time and money and are still rewarding for the drivers. The kind of five-legged sheep whose existence is doubtful. A few people, within certain national or international federations, are not resigned to this and continue to search relentlessly for solutions to grow the sport they love. Let's wish them luck.

About KartCom

Kartcom is the communication department of the French company KSP Reportages.

A tool for large-scale communication!

In 2004, KSP Reportages was one of the first to offer the production of karting press releases to its customers. Numerous well-known players in the kart and automotive industry rely on KSP Reportages for the production and distribution of their press releases to a mailing list of more than 30,000 targeted and verified contacts worldwide.

Kartcom has recognised expertise and solid experience in the production of press kits and presentations, as well as brochures, advertising materials and collector books.

Launched in 2007, the Kartcom website quickly became an essential tool in the international karting world. Users to benefit from a unique database of drivers, circuits, competitions and much more, which can be consulted free of charge. Published on www.kartcom.com along with news photos by KSP Photo Agency, the articles from KSP Reportages provide simple and accessible communication elements contributing to social network feeds and websites, while benefiting from the archiving and development as well as the influence of Kartcom.